The Brief

Urban Airsoft required a re-design and development of their existing website which was built on Wix. The team were having multiple issues with conversion rate and stock level management. Urban Airsoft have the largest airsoft store in the UK and they required that the website linked up with their ePos system so they could effectively manage their stock.

The result

After fully understanding Urban Airsoft's requirements, we launched a full website redevelop with the aim to increase conversion much more than the previous website to enable a positive return on investment.

Our design included features such as: stock levels and notices, related and upsell products, price match guarantee and multiple callouts. The platform we built the site upon was Wordpress with the WooCommerce addon which allowed the admin team at Urban Airsoft to update the site with ease.

  • Epos Now system integration
  • Related products
  • Newsletter sign up
1.24% Conversion Rate
1757 Items Purchased

Focusing on conversion rate optimisation is one of the best ways to improve your return on investment.

What our clients Say...

We used Identify to design our new website and we are extremely happy with the results. They were very fast to get problems fixed (not that there were many) and if we ever had an issue they were always available to contact. Very friendly staff and great prices!

Harrison Deo, Website Manager

The project with Urban Airsoft has proven to be a great success, with sales outperforming the previous website and positive customer comments.

We continue to work with Urban Airsoft on on-site improvements and hope to continue to grow their online presence.