The Brief

The Safety Maintenance Company required a re-development of their existing website that had quickly become outdated as the company experienced growth, and wasn’t offering their customers a great mobile experience. The most important aspect of the site was to clearly demonstrate their wide range of specialist training courses and allow customers to easily book online.

The result

Identify worked with The SMCL team to re-develop a brand new website that met all of their requirements.

  • Wordpress based eCommerce website
  • Simple 4 step booking training course booking process
  • The ability for the company to scale and offer multiple training booking locations
  • Mobile responsive
5%+ Conversion Rate
10% increase in page sessions

Since launch, the website has received some extremely positive feedback from the SMCL team. The new website has already achieved the company’s best month in online sales - and at the time of writing we’re only half way through the month!

What our clients Say...

A great team, always go above what is expected to deliver a great product. Our new website is modern and forward thinking. Thank you

Michael Havercroft, Managing Director

As well as building their new website - it was important that we considered all of their existing search engine optimisation work and active pay per click campaigns to ensure that none of this was lost in the transition.

Our development team worked closely with the digital marketing team to ensure that all of the relevant redirects and technical on-page elements were in place before the site went live.

In summary the new website appears to be out-performing the old site hands down, and we’re now looking forward to working with The SMCL on further digital marketing projects.