The Brief

Power Systems International offer a selection of frequency converters, inverters, lift power systems, UPS and more to clients across the world. After re-developing their website successfully with Identify, PSI wanted to attract more customers to their website through the use of Google Adwords.

The result

Having a basic knowledge of their products and services from the website build we were able to offer a number of ideas and concepts to allow PSI to quickly get to market through PPC.

  • Build out of a comprehensive pay-per-click campaign that covers their distinct product offerings including keyword research and ad variation testing
  • Daily monitoring of the campaign and action around negative keywords, and account maintenance
  • Weekly reporting of the previous weeks performance including recommendations for the following period
  • On-site changes to help with conversion rate optimisation, reducing the cost per lead
3x increase on sales compared to previous year
blue chip and government organisation enquiries generated

“Businesses make an average of £2 in revenue for every £1 they spend on AdWords.” (Google Economic Impact Report) Are you looking to experiment with a pay per click campaign for your business? Or maybe you already have one that doesn’t perform quite as well as you’d like? Our in-house pay per click team can help.

What our clients Say...

I was introduced to Identify through a mutual contact, which is often the best way. Before we started Liam took the time to come to see us, to talk through our business so he could understand the message we wanted to put across better. From there the team at Identify then took the hassle away from us…Moreover they have taken the time to help us understand how we update the site with content, and to keep the website “Live”. I have to admit that we have called on them a number of times, and each time they have always been pro-active and focused on a solution.

Paul Berry, Managing Director

PSI are enjoying positive growth as a result of their investment into Google Adwords, and are now looking to expand their online marketing into natural search engine optimisation. We’re constantly reviewing the market to try and keep PSI one step ahead of their competitors.