The Brief

MPL Locksmith Training offer locksmith and security training courses from their purpose built training school in Wakefield, attracting students from as far as Africa to their City & Guilds accredited courses. Identify have worked alongside the training team at MPL for a number of years to improve their visibility on Google through pay per click management and organic search optimisation.

The result

Having worked with MPL for a number of years meant that we were able to quickly advise on appropriate PPC & SEO strategies.

  • Build out and daily management of Google Adwords advertising including monitoring of cost per lead
  • Constant PPC refinement to improve conversion rates and respond to competition in the market place
  • A long term SEO strategy that has seen steady, positive growth over a period of time achieving low costs per lead
  • Attendance of monthly management meetings to update the board on their progress and advise on new projects
1,600+ enquiries in 2017
10% reduction in cost per lead

Do you want to improve your online presence through controlled, targeted and measurable methods? SEO and PPC could be the answer; get in touch for a free, no obligation assessment.

What our clients Say...

We have used Identify for a number of years now. They provide us with various different services such as SEO, web design, internal system management, print work and general IT maintenance.

Identify have been played a massive part in all the success our company has had as business over the years. There is really no job too big or small for these guys, they are always on hand if ever any problems occur and they always have a quick turn around time on any work we ask them to do. Most importantly they have great attention to detail and always provide a top quality service. I would recommend Identify to any business who require any assistance with the services they offer.

Graham Jones, Managing Director

Working as both MPL’s chosen website development and marketing partners allows us to make fast, efficient and controlled changes across the board. If we spot something that we know needs changing on the website to allow their PPC & SEO campaigns to perform more efficiently we’re able to carry out this change quickly and easily.

We’re already looking forward to smashing the previous year’s performance in 2018!