The Brief

Contemporary Paving Online came to us with the need for a new ecommerce website to sell their paving online. They were going to heavily invest in PPC and SEO and just needed the right platform to sell online. Contemporary Paving Online required a content management system that allows them to add products and change prices easily.

The result

We took their ideas and started building a fully responsive website in order to give the user the best experience possible. There were a limited number of categories which allowed us to incorporate an image based mega menu into our design. Displaying the different pack sizes and prices could have been a challenge however we took a simple table layout with an add to cart button for each.

  • Mobile responsive website
  • Related products
  • Blog
4500+ Sessions
60+ Goal Completions

Woocommerce is a brilliant shopping platform to build websites upon as it comes with an easy to use content management system that allows you to tailor your products in order to achieve maximum sales.

What our clients Say...

I have worked with Identify for a couple of years now and they are great!! I really enjoy working with them and they care about your business. I would highly recommend for both their work and also the people you deal with. Couldn’t praise them enough!

Amy Andrews, Sales/Marketing

The contemporary paving online website has performed really well in the first 6 months since going live with it being a relatively new business. We continue our online marketing to help push this in the following months and hope to see some serious figures come through for the summer.

Online Marketing

Being a new company, marketing this was going to be incredibly important in the early stages to build some brand awareness. We decided to go with both Google AdWords and SEO as the AdWords can help support the SEO due to the longer period of changes taking effect.

Over 70% of the traffic comes from Google AdWords with this contributing over 50% of the total goal completions.

3,700+ PPC Clicks
8.45% PPC CTR
34+ PPC Goal Completions
13 SEO Goal completions
1.54% Conversion Rate
100%+ ROI