The Brief

Aquaheat came to us in 2016 with the idea of redeveloping their existing website. The old Aquaheat website was not mobile responsive and didn’t feature their full range of services. Once we had completed the build and the new website was live, the aim then was to promote and market the services to try and break into the residential sector. The most favourable platform with Aquaheat was Google AdWords.

The result

Once the initial build of the campaign was complete it was all about optimising this in order to achieve a reduced cost per lead.

Identify helped to look into a few marketing options and the decision Aquaheat took was to go down the AdWords route. We started off by working out the best budget and building out a keyword and advert plan. Ongoing refinement and optimization helps to improve the campaign on a monthly basis.

  • 86% cost per lead reduction
  • Goal completions up 180%
  • Mobile link clicks up 320%
6.31% Conversion Rate
600+ Conversions

Thinking about marketing your website? Why not contact us for a free assessment where we can show you the options and help choose the best one for you.