2020 was an unprecedented year. A year that forced businesses to move online, fast-tracking the journey to transformation. There has since been many ground-breaking trends in digital marketing, with technology continuing to advance at a rapid pace, and change awaiting us around every corner.
The more content you create, the greater the opportunity of making your website rank for important keywords. But to really optimise your content, attract high-converting traffic, and get people coming back to your site, it’s important to consider intent.
This year, website trends are taking a different turn. Creating healthy online habits and considering digital wellbeing is important if you want to make deeper connections with your audience. And smart content load is one of the web design trends that is gaining traction right now.
Times are changing, and fast. It doesn’t matter whether you’re a multi-national corporation, a small retailer or a family-run business. These days, everything is digital, more staff are remote, and transformation is the only way to stay competitive and future-proof your organisation.
If your business website doesn’t have a blog, you’re missing out on a huge opportunity to connect with your customers. Whether you hire a digital content agency or do it yourself, blogging is a low-cost way to market your brand, products and services to the world.
There’s no doubt that the pandemic has changed marketing, among other things (including remote working in our sweats). As businesses navigate post-COVID recovery, it’s important to put increased energy and focus into building a solid digital marketing strategy.
Mobile apps are thriving. There are now over 6.6 billion smartphone users worldwide. And here’s the thing – over 90% of time spent on mobile is on apps, compared to just over 7% of time spent on web browsers!
We’d love to hear more about your new digital project and talk about how we can achieve your ambitious goals online.
Don’t worry… We’re not in the business of being pushy sales people.