Over the last two decades, the international presence of mobile phones has only grown more apparent. What was once a relative novelty is now a necessity, with 6.5 billion people across the world actively using their mobile on a daily basis.
So you want to be a thought leader. You want your personal and business brand to get noticed for the right reasons. And you want people to trust what you’re telling them, and turn to you for advice and expertise. But how do you create a successful content strategy with powerful thought leadership content that wows?
Is brand loyalty dead? Do customers still care about staying loyal to their favourite brands, or is it an outdated concept? Let’s discuss…
There once was a typeface called Comic Sans. It was ridiculed as the ugliest font that ever lived. But how did this unassuming child-like script wind up being so reviled?
There’s a lot of talk about user experience (UX) for customers – but guess what? UX matters for your employees too. The design, functionality and usability of employee platforms is just as important as the consumer website journey.
Empathy in content marketing is a concept that puts your audience first. By tapping into empathetic marketing techniques, you can meet your audience where they’re at and truly engage with them.
As we continue to progress into the digital age, with over 4.66 billion active internet users, it’s no surprise that creating an online presence has become a vital part of modern business. Yet, even with the huge potential for online sales and the ability to further establish a brand, one in four small businesses still don’t have a website.
UX web design is the overarching web design trend for 2022, with more and more brands recognising the need to create the best UX websites to win over today’s increasingly savvy audience.
While E-A-T has been in Google’s guidelines for a number of years, it’s more important now than ever before. Why? Because the Google E-A-T score is a top ranking factor in 2022, affecting your website performance.
We’d love to hear more about your new digital project and talk about how we can achieve your ambitious goals online.
Don’t worry… We’re not in the business of being pushy sales people.