Digital marketing is a constantly evolving space and if you’re in charge of marketing or running a website, you’ll know that there are multiple channels to manage and what can seem like a never ending influx of new trends, must dos and best practise advice to keep track of.
To help you plan clearly and avoid costly and time consuming mistakes or digital detours, we’ve cut through the noise to identify the key trends to focus on when devising your 2020 digital marketing strategy.
With the continued rise of mobile browsing, voice search is becoming increasingly popular. However, this isn’t only limited to mobile users. Devices such as Amazon Echo or Google Home also thrive on this form of searching, and when considered alongside voice search on mobile, it’s an unstoppable force.
This area of digital marketing has been ignored by many for a long time, but it’s now become inescapable. In fact, Microsoft predicts that 75% of households will have a smart speaker within the next 12 months, and with most queries shopping related, voice search optimisation is your ticket to increased sales. To optimise your website for the shift, incorporate long tail keywords which match the conversational style of the spoken word, rather than relying solely on shorter tail keywords.
A more interactive approach to online content is another way to appeal to customers in 2020, with content marketing shifting to provide a “gamified” approach.
Customers increasingly want to interact with companies using everything from online quizzes to polls, and this is a wonderful – and creative – way to stay ahead of the competition in the coming year. This type of content is also highly shareable, helping you to boost engagement and visibility. Start planning now by featuring interactive content ideas in your 2020 content marketing strategy.
Digital messaging apps may once have been used primarily for chats between friends, co-workers and family, but in 2020 this will change. Businesses are expected to increasingly use these tools establish initial contact with customers and develop deeper relationships, leading to better brand loyalty.
Other ways for businesses to harness social messaging in the coming year include providing personalised and comprehensive customer support, organising and inviting people to events, and developing greater trust. All of these actions could have a positive impact on sales figures, and help effectively future proof your brand in 2020 and beyond.
Do you need help putting these ideas into action or need assistance developing your 2020 marketing plan? Contact the Identify team today.